Personal Project Fall 2024
PasterieXpress is a fictional delivery-only bakery business that specializes in bringing fresh, delicious baked goods straight to customers’ doors. Designed to cater to convenience without sacrificing quality, the brand focuses on a charming and inviting aesthetic, using soft pastels and playful typography to reflect the warmth and sweetness of a traditional bakery experience—delivered right to you.
Mood Board:
Personas:
For this project, I designed with two distinct users in mind: Kendall, a younger, tech-savvy user familiar with apps, and Richard, an older user with less experience in digital interfaces. By considering both perspectives, I ensured the app was intuitive and accessible for all users, regardless of their familiarity with technology.
Style Tile and Style Guide:
For this bakery app, I created a style guide that embraced soft pastels and a charming, cozy aesthetic to evoke the warmth of a bakery. I chose a curly, playful typeface to enhance the inviting and whimsical feel, ensuring the design felt approachable and visually appealing while maintaining readability.
Mockups:
Final App Design Walk Through: