Personal Project Fall 2023
"Discover 'Serenity,' the latest sensation in fragrance. Immerse yourself in the calming essence of lavender, as 'Serenity' envelops you in a tranquil, fresh embrace. This exquisite perfume captures the essence of serenity, offering a soothing and rejuvenating scent experience. Elevate your senses and find inner peace with 'Serenity' – the epitome of calm in a bottle."
Sketches & Color Palette:
The initial phase of creating "Serenity," began with sketching logos that embody Serenity's clean and tranquil aesthetic, aligning the visual identity with the fragrance's essence. I sketched a few ideas of potential wordmarks that I felt truly encapsulated the serene and fresh scent of 'Serenity.'
Digital Iterations and Color Palette:
After sketching the initial logo concepts for the perfume "Serenity," I transferred them into Adobe Illustrator, where I then played with the color palette and placement.
Final Logo:
I chose this logo because it perfectly captures the essence of calmness and the fragrance of the perfume, making it the ideal representation of the product's soothing and enticing qualities. Its design truly resonates with the essence of the scent.
